It doesn’t matter what your niche is, the formula for multiplying content for a single affiliate product is consistent. Throughout this whole article, I’ll be using an e-book as an example of an affiliate product you will be promoting on your blog. To make this article entertaining for you to read, we’ll call this e-book … Interestingly, you don’t run a porn site but your blog is all about Interior Design! Oh, the wonderful day has FINALLY come for you to promote an affiliate product, and earn a huge chunk of commissions from the sale! So what do you do? Write just one article and hope to get sales from it alone? I’ll WHIP you. Get a pen and a piece of paper. I want you to write down every idea that comes to your mind while you read this article, word-for-word, like the good kitty you are.
1. Review The Affiliate ProductsAs the owner of an Interior Design blog, what is your perception of the e-book? Who wrote the book? Who TF is Andy Morgan?? So you go through the biography of the creator. Ooooh, Andy Morgan graduated with a degree in Engineering and he was an intern who worked on the set during the production of 50 Shades Of Grey. You definitely want to talk about the creator of your affiliate product to build credibility. So that they’ll buy the product. And you get some moolah. Next, you can write about an overview of the program. It’s easy for an e-book because I’m pretty sure they have an index there on the first few pages. Say, the e-book has 10 chapters, so you’ll want to briefly explain what’s the key takeaway from each chapter. That way, even if there’s only ONE chapter your reader is interested in, at least you’ve got him hooked. Don’t forget to add the technicalities; the pros and cons of buying that e-book. People may be emotive creatures, but everyone is stingy as fuck when it comes to giving money to someone on the Internet. Be really persuasive about the benefits; “This book teaches you how to make your BDSM dungeon look exactly like Christian Grey’s, but with common furniture from IKEA and Lowe’s!” Be honest about the downside, buuuuut not so much that it will push potential buyers away; “I didn’t like how excessive he talked about barbed wires. It creeps me out but if you don’t mind some kink, it won’t bother you at all.” And most importantly, people are VISUAL animals. They trust photos. Do you have a library of Before & After pics you can use? If not, ask Andy Morgan. Not before & after the punishment. Before & After the revamping of people’s basement.
2. Write A Blog Post To Briefly Mention The Affiliate ProductNow that you’ve got a full review in place for Andy Morgan’s e-book, write another to talk about something else, and then just give his e-book a quick mention without getting into too much details. For example, write an article about how each color affects the mood of a room. Like, blue walls make people calm, white walls make your house look spacious, yellow walls make people feel happy, orange accent walls spark creativity. Yada, yadda. You run an interior design blog, you write these stuff anyway. Red makes the place… HOT. Intense. Anticipating. On the edge. Almost perfect for a BDSM dungeon. Bam! A room for you to quickly mention that e-book you wanna promote! (Pun not intended)
3. Recommend A Product Or ServiceThis only works if you have a strong follower base, with active users who trust your blog. It’s the same reason why you won’t ask a rookie for ‘professional opinions’. So, if your blog is considered pretty credible with plenty of readers turning to your blog for advice and interior design inspiration, you can go ahead and create a nice newsletter to tell them about this new e-book you’re promoting for Andy Morgan. And then at the end of the week, follow up with another sales email. You can go check out Mailchimp.com to design legit looking e-newsletters. It’s free!
4. Interview Someone Who Actually Used The ProductAsk Andy Morgan for a list of people who applied his e-book theories in their own dungeon, even if it’s on a small scale. If they exist, interview them. If there aren’t any yet, ask your friends to try it. Be creative with the interview; make a serious video or a parody, or a documentary, or a reaction video. Make the product look great. Make people wanna buy them. Make sure that good feelings are associated with the video. Whatever ‘good feelings’ mean.
5. Create A How-To TutorialA tutorial in which you fully explain how to use a product. Even in the case of Andy Morgan’s e-book. Yeah sure, all you have to do is read. But as the owner of your blog, be creative with the tutorial. Tell them how to read the book. As a functional guide to mood setting? As a practical advice on budgeting for home improvement? As a humor book to read in their past time?
6. Build A List And Include The Product InsideDedicate an entire article to a list of things, and then slot in Andy Morgan’s e-book inside. You can build a list of ‘Top 10 Interior Design Tips For The Bedroom’, or ‘Top 3 Reasons To Introduce A Red Accent Wall In Your Home’. Or anything similar. As long as your affiliate product fits right in the list.
7. Promote With A Magnet To Get LeadsThe easiest magnets are clickbait titles. They still work, but what if your readers caught on to your click baits? Switch up your magnets every now and then. Give them a short 20-page book packed with valuable content they want. Or give them an action plan to follow so that they don’t have to do the research themselves. Inside those freebies you’re giving away, you can promote Andy Morgan’s e-book or whatever else product you’re affiliated with, as many times as you like. In return for the free goodies, they have to give you their email. This formula works, stick to it.
Rule of thumb when promoting affiliate products
- Not every blog post needs to have affiliate links, and you shouldn’t do that either. But how do you get leads then? Well, this where you need to rely on lead generation forms. In the footer of your blog, and at the end of your articles. Get your readers to subscribe. Email them. Take the time to build rapport. Be relevant and interesting, especially when drafting the title of your emails.
- Only add affiliate links to your top blog posts LATER. While this may lose you the initial hundreds in traffic, there’s always more. And it’s still more efficient than applying for affiliate links first, only to paste them on posts no one might possibly read.
- You run a legit interior design blog. Of course you’re going to have more than one affiliate product to promote. Which means you will be regularly asking people to buy your shit. Now, make sure you have a mix of cheap and expensive products on your website to cater to different readers.
- $7 e-book
- $47 online course
- $197 – coaching
- Whatever you’re promoting, make sure your readers don’t hate you after purchasing it, or you will lose a loyal customer.
- Do your research when choosing what products to promote. You should be an expert in what you are promoting. Generic review or subpar content won’t entice anyone.
- Get into the specifics. They might not understand it because either they’re not in the industry, they haven’t used it, or they haven’t heard of it, but specifics give you credibility. Because it makes you sound like you know your shit. And you better do, because people are not stupid anymore.
- Sprinkle a few negative reviews or feedback (when necessary) to make your article sound ‘honest’. I mean, you should be honest anyway. It’s completely okay to list down a few drawbacks of the product, even if they may be negative sentiments. Nothing is 100% positive. If you’ve never mentioned the bad stuff, your readers may dismiss you because they assume you have not experienced the product, or you are lying to make a quick buck.
- “If you have asthma, you should seek a doctor for advice before you start this routine.” And don’t stop there, it still looks insincere. Continue with <why is this product not suitable for asthmatic persons>
- Do NOT be hard-sell. You’re not Craigslist. No one likes to be sold nowadays; people like to think that they have made a good decision.
- Be authentic always. Intentions are hard to hide, and you don’t get any benefits from having ulterior motives anyway. On the other hand, being real connects you to your readers. You want your readers to know you through your writing. Like how you quickly forgave me when I called you a sick fuck. (Oh, you don’t even remember).